Goal: Make it more engaging and user-friendly to increase daily active usage of the app.

Constraints: 1 hour redesign

My Final Design

Original Product Background: 

From Red Bull Media’s website, it was clear that while content could be viewed in short-form, Red Bull TV served more like a YouTube than a TikTok: it promotes access to events and clips of events, and even incorporates AR. 

As someone using the app for the first time, the functionality from the browse page was clear, but it definitely had some issues.

The user is overwhelmed by the navigation choices. This manifests in two ways:

1. They have to choose what format of content they want to view (top navigation), and then decide the category of content within that format. 

2. They have to begin browsing with a specific sport in mind, and then sift through the formats of content: do they want an event, a show, a clip?

This organization of the browse page creates four issues:

1. The user must have a fairly specific motivation for opening the page, and look for specific content to watch. 

2. Even if the user is logged in, there’s no way to view history or in-progress content

3. Information overlaps between categories, making the distinctions between them muddled and confusing.

4. When opening a new category, a lot of screen space is taken up by one image “introducing” the section.

My Changes

In this redesign, I had several ideas that address these issues and improve engagement, increasing daily usage on the app:

1. Open with clips as the selected format category, but have the other formats intuitively and quickly navigable on the screen

2. Cut down on dead space when navigating content types

3. Display specific content categories underneath each format category

4. Add “Currently Watching” to categories where it made sense

5. Incorporate recommendations (easily done by using the pre-existing favorites feature and using the selected interests upon user sign-up)

6. Include a new format category that only shows the “latest” content

Their Effects

These changes increase user interaction by lowering the motivation needed to “search” while using the browse page, and encouraging users to come back to finish content they left off on earlier.

The navigation is also more intuitive, making it less strenuous for users to spend more time on the page without hitting back buttons as frequently

One change I would also make but was not possible for this redesign would be the use of autoplay for content previews. Videos are only permitted on Professional Figma accounts, so that was a feature unavailable to me at this time.

Going forward

I would continue this design multiple ways:

1.  Flesh out all of the interaction pathways

2. Include a content filter to display sport-specific pages

3. Replace stock footage in each category with real footage that autoplays

4. Get feedback from Red Bull TV users to see what they look for in the Browse page

Practice with Figma

Ciao! is a social travel booking app I’ve begun to design with the female consumer in mind. As of now, I’ve gotten many of the sign up frames complete.

My goal with this project is to practice designing more complex interfaces with Figma.

As I get more confident in my progress and practice, I plan to step back towards the research side of the project to further understand what current competitors on the market are doing, and how a social travel app would best cater to this audience.

MYmta Research and Redesign

This semester for my UX Design course, I am doing an unsolicited redesign of the MYmta application.

I am just now entering the design phase of the project but I’ve learned much about users’ navigation needs for NYC public transit and why MYmta is currently not meeting them.

I’ve come up with clear solutions to these problems that will drive and sustain user traffic.

Keep checking back for more updates on my redesign process!